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It’s just a matter of semantics - Fortune Brainstorm Tech

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It’s just a matter of semantics - Fortune Brainstorm Tech
Description

The Semantic Web promises to make data and applications smarter.

By James Hendler, assistant dean for information technology, Rensselaer Polytechnic Institute

What do web giant Google ( GOOG ), the New York Times ( NYT ), the pharmaceutical leader UCB, and web startups Garlik and Bintro have in common?

They are among the approximately two hundred companies that have announced, this month alone, details of how they will be enhancing their businesses by using the emerging technology of the Semantic Web. They join a rapidly growing list of companies already using this new Web stuff. So what is it, and why haven’t we heard more about it?

You’ve likely heard of what’s known as Web 2.0 thanks to social media companies such as Facebook , YouTube and Wikipedia . The Semantic Web, on the other hand, tends to play “below the hood,” making applications, search and social networks better rather than replacing them altogether. (It is sort of the online equivalent of the BASF motto: The Semantic Web doesn’t ...

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