Five Most Common Mistakes Made by Nonprofit Admins on Facebook « Nonprofit Tech 2.0

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Five Most Common Mistakes Made by Nonprofit Admins on Facebook

2009 September 1

As I was browsing through numerous nonprofit Facebook Pages today, I was quite surprised to see that many nonprofits still really don’t understand the Facebook Page tool set. Here are five of the most common mistakes being made by Nonprofit Admins that I saw today on Facebook:

1) Not knowing how to use Apps on Facebook Pages.

When you create a new Facebook Fan Page, the page automatically comes with 6 native Apps: 1) Photos 2) Videos 3) Discussion Boards 4) Notes 5) Links and 6) Events. Facebook Pages don’t really get interesting or fun until you start adding and using the Static FBML App, Twitter, YouTube and Flickr Apps, the Social RSS App, the Flash Player App, Causes, etc. There are thousands of Apps in Facebook’s Application Gallery . If you have never added an App to your organization’s Facebook Page, then you still have some work to do. Also, if you are not dragging and dropping boxes/Apps on your home view, or dragging and dropping Tabs, and if you have no idea what I am talking about, then you need to get some training on how to use Facebook Pages.

2) Not understanding the value of community building on Facebook.

If you aren’t getting any “Likes” or “Comments” on your Wall in response to your Status Updates, then you haven’t found your Facebook voice and you need to be posting a different kind of content. Facebook is not about one-way communication. It’s not just about pushing out information about your nonprofit to your fans. It is about interaction and engagement. The best community builders understand this and pose questions to their fans, stimulate conversation on their Wall, and rarely post press release-like content on their ...

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