Internet Marketing 101: The Case for Semantic Advertising, #semanticweb #semanticmarketing

Description

Internet Marketing 101: The Case for Semantic Advertising

When it comes to online marketing, there are a plethora of options. Pay per click, online display, online video, text ads, email marketing. And when it comes to targeting there are just as many options. One of these options has gotten much press of late because it matches the intent of online content with the intent of the ad. It's called Semantic Advertising.

As with contextual advertising, the content of a webpage is matched to the content of an ad, but with semantic advertising the actual meaning of the content on a webpage is also taken into account. Semantic advertising analyzes not just the words in sections of content but the meaning and sentiment of those words. Then, ads are matched based on the semantics of the content, hopefully for a better match and a deeper engagement with the consumer.

"The function of semantic advertising technology is to ...

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http://www.bizreport.com/2009/09/internet_marketing_101_the_case_for_semantic_advertising.html

http://www.bizreport.com/2009/09/internet_marketing_101_the_case_for_semantic_advertising.html