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Facebook and Nielsen to Launch New Product for Brand Advertisers
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Facebook and Nielsen to Launch New Product for Brand Advertisers
September 21st, 2009 | by Adam Ostrow Comments
One of the biggest reasons that some companies still avoid social media is because they think it’s too hard to measure the return on investment .
Facebook is set to announce a plan to tackle this issue head-on, through a partnership with Nielsen. According to The Wall Street Journal , the ...
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