ULS Boston Forum on Viral Marketing

Description

October 2009 Entrepreneurs Forum:

Viral Marketing

Target audience:

• Startups seeking to understand viral marketing and how to use it to put your startup on a viral growth trajectory.

Topics:

• Examples of planned viral marketing campaigns.
• How to identify and prepare for viral marketing opportunities.
• Examples of unplanned viral marketing campaigns.
• How much control do you really have once a viral campaign has been launched?
• Viral gone bad: What are the important steps to contain a negative viral conversation?
• What are the key organizational structures needed to support viral marketing?

Moderator:

• Robert Buderi, Founder, CEO, and editor in chief of Xconomy

 

Panelists (alphabetic order):

• Alexander Debelov, Co-Founder and CEO at Crelligence Media Viralskool
• Justin Levy, General Manager New Marketing Labs
• David Meerman Scott, Marketing strategist and author David Meerman Scott

Original URL

http://ultralightstartups.com/boston/viral-marketing.html

http://ultralightstartups.com/boston/viral-marketing.html