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Twitter Power Users Solidify Dominance

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Twitter Power Users Solidify Dominance

SEPTEMBER 18, 2009

Popularity feeds itself

The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010. But breaking in as a power user may be difficult. Research from Rapleaf shows a virtuous cycle may exist, making popular users ever more popular.

Will steep adoption rates and new appeal to younger demographics break the cycle and democratize follower metrics—or will new users simply form the next batch of disciples for today’s biggest microbloggers?

Rapleaf analyzed the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged ...

Original URL: http://www.emarketer.com/Article.aspx?R=1007282

http://www.emarketer.com/Article.aspx?R=1007282

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Kevin Makice

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Kevin Makice added to Twinerian Twitterers, Twitter, Twitter Guide 5 months ago

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Twitter Power Users Solidify Dominance

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