The Power of Word of Mouth | You Brand Inc

Description

subscribe to the RSS feed

A recent beginning of a series of articles (1) & (2) by Maria Elena Duron from buzz2bucks.com are great reads with each unique takes on personal branding and creating an effective word of mouth about what you do.

Her point on people here our music not words is a great illustration:

With songs, we often know the tune and can hum along but the words escape us.

The underlying point is a good one, this is what you want to build with your brand and your touchstone. Maybe people don’t know the words to describe you but they know the melody, IE they know what you are about.

She also goes into a study by the Mouth Marketing Association

In a recent study by the Word of Mouth Marketing Association, they found that 78% of people will act on a referral or recommendation of someone they know, like and trust. They also found that 92% of people prefer ...

Original URL

http://www.youbrandinc.com/brand-building/the-power-of-word-of-mouth/

http://www.youbrandinc.com/brand-building/the-power-of-word-of-mouth/