The Power of Transpromo Marketing | Striata

Description

The Power of Transpromo Marketing

Transpromo Marketing - incorporating marketing offers within transactional communication - has proven to be an effective tool for many industries including insurance, cable and telecommunications, banks and lending services.

Online payment portals can help facilitate paper turn off and reduce the associated billing costs, but they can also mean losing out on a one-to-one promotional marketing opportunity. Traditionally, customers receive bill inserts or 'stuffers', incorporating promotional content, in the same envelope as their transactional paper bills and statements. In most cases, this transpromo marketing opportunity is lost or diluted when a customer opts to view and pay their bill online.

A key element in this process is that the biller loses the ability to dictate when and where the offer is made as users are in control of their viewing patterns.

In contrast, Striata's email billing solution provides a sophisticated, customized transpromo ...

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http://www.striata.com/resources/insight-newsletter/the-power-of-transpromo-marketing.html

http://www.striata.com/resources/insight-newsletter/the-power-of-transpromo-marketing.html