MF Grimm Resigns as Marketing Director for "MAYHEM" - ComicsAlliance.com

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08.14.09 By: Laura Hudson

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MF Grimm Resigns as Marketing Director for "MAYHEM"

Rapper and "Sentences" writer Percy Carey (a.k.a. MF Grimm) has announced his resignation as the Marketing Director for Tyrese Gibson's comic "Mayhem" and as the Senior Vice President of Arch Enemy Entertainment.

Carey cited several reasons for the decision, particularly that the creators of the book were more focused on "snake oil marketing tactics " than creating a quality product, and that they found "multiple ways to insult well-respected people within the comic book industry" like retailer Brian Hibbs .

Here's the full e-mail:

To my dear friends and colleagues:

I would like to take this time to inform you all that I have officially stepped down as marketing director of Tyrese Gibson's MAYHEM!

Although I handled the marketing up until San Diego Comic Con 2009, I did not agree with the direction the owner(s) and the creators were headed. Therefore, I submitted my resignation shortly after our return.

On several occasions over the past few months, the creators decided to forget about their responsibilities (writing a good comic book) and on a whim, turned their focus to the marketing of Tyrese Gibson's MAYHEM!; it was during these times they found multiple ways to insult well-respected people within the comic book industry.

The Tyrese Gibson's MAYHEM! team has been considered outsiders by a comic book industry that's cautious of celebrities intent on selling comic books because of so called "star power", an industry weary of creators from different mediums who seemingly lack respect for the comic book community. This being said, you would expect these parties to act upon ...

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