Utopians & Idealists: Who Can Handle Innovation?

Description

"Research by anthropologists and sociologists has found that the introduction of an idea or innovation into a society creates two groups: utopians and idealists. The idealist has a conservative world view and is content with the status quo. The utopian on the other hand has a revolutionary world view and want to transform society with new ideas. Recent research has shown that this concept holds true for the introduction of new products and services."

Original URL

http://johnnyholland.org/2009/09/05/utopians-and-idealists-how-to-design-products-fitting-the-needs-of-the-users-most-likely-to-use-them/

http://johnnyholland.org/2009/09/05/utopians-and-idealists-how-to-design-products-fitting-the-needs-of-the-users-most-likely-to-use-them/