The Customer Development Manifesto: Reasons for the Revolution (part 2) « Steve Blank

Description

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities. Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Original URL

http://steveblank.com/2009/09/03/the-customer-development-manifesto-reasons-for-the-revolution-part-2/

http://steveblank.com/2009/09/03/the-customer-development-manifesto-reasons-for-the-revolution-part-2/