8 Goals of Linkbait for Your Business - Four Elements Blog - Business Integration of Web 2.0, SEO & Our Future Web

Description

The primary goal of linkbait is contained within its name: to attract links! However, there are multiple facets to a linkbaiting campaign, especially since the links pointing to your bait will most likely be internal pages that aren’t particularly important to your core business. It is very rare to have linkbait of any kind appear on a site’s homepage or important product pages. Either appearing as a blog entry or on a specifically created page, linkbait adds links and strength to a domain as a whole rather than to individual important pages.

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