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The Importance of Visible On-Page Factors! | SEO Next Blog : SEO Company
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Search Engine Marketing - The Importance of Visible On-Page Factors
On-page factors are dictated by the web pages’ content and are critical to a marketing campaign. Besides the fact that they are easy to manipulate and that search engine masters have started taking into account, other factors as well, on-page factors still hold a lot of importance.
These factors can be broadly categorised into Visible as well as Invisible. In this write-up, I’ll only highlight the Visible factors.
The Importance of Visible Content
Search engines give a lot more importance to visible content as this is the content that users are going to see.
Some important Visible On-Page Factors are Page Title, Page Headings, Page Copy, Outbound links, Keywords in URLs and domain names, internal link structures and anchors and over all structuring of the Site.
Title
It is the text that is defined by the subject of the <title> element present in the <head> section of an HTML doc. This title can be clearly sited in the browser windows’ title bar and can also be seen in the headline of a SE result. This is clearly the most important factor from the SEO point of view. The quality of SE ranking for your site will depend a lot on your Page Title.
Google advises webmasters ...
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