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FT.com / Companies / Food & Beverage - Coffee perks up McDonald’s global sales

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FT.com / Companies / Food & Beverage - Coffee perks up McDonald’s global sales
Description
The move has forced Starbucks to defend its brand. It has been running marketing campaigns with the slogan: “It’s not just coffee. It’s Starbucks.”
Original URL
http://www.ft.com/cms/s/0/7795692a-85cc-11de-98de-00144feabdc0.html

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    • Scott Scanlon Scott Scanlon
      7 months ago


      The move has forced Starbucks to defend its brand. It has been running marketing campaigns with the slogan: “It’s not just coffee. It’s Starbucks.”
      * Brand building
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