How Clear Is Your Message? | Online Business Adviser

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How Clear is Your Message?

Yesterday I was sifting through ninemsn’s News site, when I was confronted by what you see in the screen grabs on the left (click the thumbnails to see what I mean). This all out advertising blitz consisted of no less that eleven advertising placements, two of which expanded even more when rolled over with the mouse. I’ve had to crop the second screen grab because of its size!

Certainly the clash of brands you see will not make advertisers too happy, as they would have all had a reasonable expectation that their ads were going to cut through. While the side panels do relate to the Codral ads, you wouldn’t know it at a glance, and this becomes even more confusing once the wine ad almost pushes Codral branding off the page all together. I really wanted to call this post “When Advertising Attacks”, but I want to use these examples to illustrate a different point.

Through all of the side panels, multiple expanding ad units, half banner and house ads, one thing here is obvious – no one’s message is clear. By the time I have finished trying to make sense of all it, I no longer want to read the article. ...

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