7 Secrets to Tweeting Your Corporate Culture

Description

7 Secrets to Tweeting Your Corporate Culture

Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com .

I admit I’m a Twitter addict. I enjoy the flurry of tweets and the variety of information my followers share with me. But even though I like the variety, it’s still important for me to feel some sort of connection to the people and companies I follow. On the people side, the way I connect is by getting to know someone’s personality. It’s the same if I’m following a company. Where the person is offering personality, the company is successfully tweeting their corporate culture.

But if all you’re doing is sending out auto-tweets, I’m not sure either of us is getting the full benefit of your presence on Twitter

. Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter:

1. Share Your History

I’m not talking about chronicling the 42 year history of your firm 140 characters at a time. Although, I guess if you really wanted to, you could. What I mean by share your history is that you should tell the Twitterverse when you make history. For example, if your company is named one of the Top 50 Places to Work or wins an industry award ; that’s making history and you should tell the world by tweeting about it.

Another historic moment is when an organization grows and expands, especially in the current economic climate. Dunkin’ Donuts did a great job ...

Original URL

http://mashable.com/2009/07/27/twitter-corporate-culture/

http://mashable.com/2009/07/27/twitter-corporate-culture/