Diageo launches new premium Baileys Gold » Global brands » POPSOP.COM. Package design. Brand design

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Diageo GTME Managing Director Phil Humphreys said Baileys has a major role to play in growing the size of the liquor category.

“Baileys is a fabulous brand with a very large consumer base across the globe, so the introduction of a premium Baileys variant clearly has huge potential to drive further growth and value,” he said.

Baileys Gold will enter the duty-free channel through the partnership with Gebr Heinemann and Autogrill. Trial sales began from 1 June at a number of leading airports across Germany as well as at Oslo and Copenhagen airports.

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