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Yahoo Rolls Out Self-Service Display Ads (YHOO)

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Yahoo Rolls Out Self-Service Display Ads (YHOO)

Michael Learmonth | Jun. 22, 2009, 7:20 AM | 9

Klaussner Home Furnishings, a 2,000-employee regional furniture manufacturer and retailer in Asheboro, N.C., doesn't exactly fit the profile of a typical Yahoo advertiser. But Klaussner is exactly the kind of advertiser Yahoo wants to convert to display with a self-service platform targeted at small and midsize local marketers.

Today Yahoo (YHOO) rolls out the first version of its self-serve ...

Original URL: http://www.businessinsider.com/yahoo-rolls-out-self-service-display-ads-2009-6

http://www.businessinsider.com/yahoo-rolls-out-self-service-display-ads-2009-6

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Charles Balazs added to Internet Marketing, Digital Advertising, What's going on in Advertising, advertising, Online Marketing, Online marketing and advertising, Advertising, Marketing and Advertising, Internet Marketing, marketing& advertising, adverts, Advertisements, Online advertising 8 months ago

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