3D means new rules for directors | Rafe's Radar - CNET News

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3D means new rules for directors

The rise of 3D technology for movies and television will force a change in how directors tell stories.

Say good-bye to gut-wrenching drops off cliffs and swoops through asteroid fields to call attention to 3D effects. Be prepared for directors to use slower pans, less cutting, and more deliberate camera moves to blend the technology into the story. These new 3D movies may look boring in 2D, but they'll end up feeling more engaging when seen in three dimensions.

"Unfortunately, the history of 3D is bad 3D," says Sandy Climan, CEO of 3ality , a company that makes, as he calls it, "end-to-end technologies from image capture to processing" for three-dimensional entertainment. The technology hasn't been up to snuff until recently, he says. He claims his company's tech is leagues better, naturally. But the art hasn't advanced, either, and no amount of technology can fix that. Directors need new rules.

I talked with Climan about the changes coming to cinematography and television in the move to 3D, as well as to Didier Debons and Isabelle de Montagu, CEO and business development manager of 3DTV Solutions , which makes 3D video recording products, and Tuyen Pham, CEO of A-volute , a 3D audio encoding company. The short takeaway: if you're in the video or entertainment business, forget what you know about directing and editing. 3D changes everything.

Think 3D is a gimmick and that professional cinematographers and television directors don't take it seriously? Financials, Climan says, dispute this. 3D films in 3D theaters gross two to five times what the 2D versions of those films do. Commercials in 3D yield better recall rates. And it's not just the novelty factor, Climan says. If so, the trend would have faded. Grosses for 3D films are ...

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