Contextual Ads Based Off Social Network Profile: Twitter and Facebook « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

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Contextual Ads Based Off Social Network Profile: Twitter and Facebook

Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Corey Brien in SF yesterday.

In my latest report “ The Future of the Social Web ” we pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks. Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login.

[In the Future, The Era of Social Context Will Serve Personalized Content, Media, and Ads to Users based on their Social Networking Information]

Here’s an early example of a contextualized advertising campaign from VW (by agency Crispin Porter + Bogusky , read more about the modernist campaign ) that’s intended to help prospects find the right model based on their preferences. Please note this isn’t yet the full entry into the era of social functionality as users have to manually submit their login info or user name (like this Twitter example below) and just examines recent tweets. When the era of social context matures, it will look beyond just profile info, but ...

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http://www.web-strategist.com/blog/2009/06/18/contextual-ads-based-off-social-network-profile-twitter-and-facebook/

http://www.web-strategist.com/blog/2009/06/18/contextual-ads-based-off-social-network-profile-twitter-and-facebook/