What Can You Trust? Let Twitter and Twine Help You Decide - Advertising Age - DigitalNext

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What Can You Trust? Let Twitter and Twine Help You Decide

In the Next-Gen Web, These Tools Provide Important Human Filters

Much digital ink has been spent trying to explain the likes of Twitter and Twine. Often, they are characterized as the poster children of the Web 2.0 trend. Pundits wonder if they represent a new, democratized broadcast platform. Others imagine that they serve as the next-generation CRM tool. And skeptics believe we'll quickly dispense with these tech toys once the novelty is over.

Sure, there's an almost irrational exuberance in media's descriptions of these technologies -- either the media is very easily seduced when it comes to new technology (not a hard argument to make) or it senses these technologies represent an important trend taking shape beyond the current web 2.0 craze.

I come down on the side of the latter opinion. These technologies do represent something different but I couldn't articulate what that was until I had a recent conversation with some colleagues about Twine.

I explained I like Twine, which is like a version of Stumbleupon but with a big difference: The "results" are generated by people who you can identify and interact with. Twine is strengthened, enhanced ...

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