What's Driving the Decline in Search Ad Coverage? (comScore Voices)

Description

During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog.

I first showed that the number of search queries continues to grow strongly, up 68% over the past two years:

However, if one looks at the number of paid clicks, the growth rate is a lower 18%, which raises the question: why have paid clicks grown 3x slower ...

Original URL

http://blog.comscore.com/2009/05/longer_search_queries_driving.html

http://blog.comscore.com/2009/05/longer_search_queries_driving.html