Dairy Queen invests more in mobile marketing, with RFID customer loyalty scheme | GoMo News

Description

Dairy Queen has been playing heavily with mobile solutions for its marketing needs. At the end of April it announced great results from an idle-screen campaign, and now they’ve gone with an RFID loyalty rewards scheme. The new tech is the first implementation of RFID mobile marketing from a company called Tetherball , who specialise in mobile loyalty and rewards.

Tetherball works through RFID stickers and SMS . The solution is, by nature, an opt-in service - because customers have to get an RFID sticker at their local Dairy Queen. This campaign is heavily advertised in-store, and offers the customers all sorts of coupons , rewards and promos. Once you’ve got your sticker, you can apply to loyalty rewards programs - which you can automatically redeem by just scanning your tag at the point-of-sale. Dairy Queen will also be able to notify RFID tagged customers of other offers via ...

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http://www.gomonews.com/dairy-queen-invests-more-in-mobile-marketing-with-rfid-customer-loyalty-scheme/

http://www.gomonews.com/dairy-queen-invests-more-in-mobile-marketing-with-rfid-customer-loyalty-scheme/