beeTV Raises $8 Million For Stunning Personal TV Recommendation System

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beeTV Raises $8 Million For Stunning Personal TV Recommendation System

by Robin Wauters on June 3, 2009

The TV guide doesn’t know who you are, what your favorite movie genre is, what you’ve watched in the past, what your mood is, and so on. Because of that, it is incapable of providing you with any recommendations about what to watch on your TV, or which videos you’re likely going to enjoy consuming right now on your PC or even your mobile phone. With the sheer volume of available channels and VOD content out there, that’s becoming quite a problem for many people. But if beeTV has its way, that problem could soon become a nuisance from past times.

The Milan, Italy-based startup founded in 2006 by an international team of experienced technology and media experts, has just raised $8 million in Series B funding from Italian VC firm Innogest , the largest investment this fund has ever made. BeeTV aims to use the capital to ‘change the way we watch TV’ by pioneering what it calls a Personal Content Channel (PPC), a personal TV suggestion engine that helps you find your way in the ocean of VOD titles and channels out there by surfacing the best choice for you based on your profile and even the mood you’re in.

Here’s how they pitch it:

“beeTV offers the platform operator’s subscribers their own Personal Content Channel (PCC), which resides in their set top box (whether IPTV, cable, satellite, mobile or DTT), their mobile phones and their PC. This unique Personal Content Channel identifies the subscriber, searches all the content sources, including broadcast TV, subscription TV, VOD, SVOD, PPV, and PVR/Catch-up and pushes the relevant content to that subscriber.”

The company’s recommendation engine comes in three flavors: beeSTBox is its flagship ...

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http://www.techcrunch.com/2009/06/03/beetv-raises-8-million-for-stunning-personal-tv-recommendation-system/

http://www.techcrunch.com/2009/06/03/beetv-raises-8-million-for-stunning-personal-tv-recommendation-system/