The Global Brain The Global Brain / Items

Digg This | Fast Company Article About Twine.com Being "Red Hot"

Get Feed
Digg This | Fast Company Article About Twine.com Being "Red Hot"
Description

Nova Spivack's red-hot site, Twine, uses artificial intelligence to find and store Web info.

Google a common query, such as "movie tickets," and you'll get 55 million hits. The first few -- Fandango, AMC Theatres -- are legitimate. Then they trail off, until by page 15, you're awash in come-ons like "Get Your Hannah Montana Concert 3D Movie Tickets!!" (Alas, I'm too late.)

Such chaos hits home for Nova Spivack. Before he started his own company, Radar Networks, the 39-year-old entrepreneur and grandson of late management guru Peter F. Drucker, had so many virtual folders and bookmarks, he'd routinely lose track of important messages and links. Since then, he has watched social news and bookmarking services such as Digg and Delicious (the latter sold to Yahoo for a reported $30 million) garner avid followings for helping people find and store new information.

Now he's trying to leapfrog them with Twine, his company's first product. The next-gen bookmarking service has already attracted $26 million in venture capital and is rapidly adding users for what Spivack deadpans is "Digg ... on Ritalin." Twine's unique visitors have grown more than 40% each month since its October 2008 debut, topping 80% in February 2009 -- more than 1 million uniques. It's also comfortably outpacing more buzzed-about startups such as FriendFeed and mirroring the early development of a little venture called Wikipedia.

Twine's growth is a testament to the need for a news-tracking service that learns the more you use it. At first glance, the site resembles a souped-up RSS feed. Threads, or "twines," are centered around specific ideas ("social media"), people ("Barack Obama"), and events ("SXSW 2009"), and users fill them with content found around the Web. The site then tracks the articles they add and the topics they follow, and assembles an ...

Original URL

Comments

Report This
Forgot your password?