ChicagTrib’s Recipe For New Site: A Dash Of HuffPo, Stir In Some Facebook—Do Not Add Display | paidContent.org

Description

hicago Now will not rely on display advertising—instead e-commerce and advertorial will be its primary means of support. That seems like a pretty risky boast and it’s worth wondering how long Chicago Now will be able to maintain that stance. But with online ad spending what it its, newspaper websites can’t afford to dilute CPMs on the main site by creating more inventory for their staffs to sell.

Original URL

http://www.paidcontent.org/entry/419-chicagtribs-recipe-for-web-success-a-dash-of-huffpo-stir-in-some-facebo/

http://www.paidcontent.org/entry/419-chicagtribs-recipe-for-web-success-a-dash-of-huffpo-stir-in-some-facebo/