Unica, Owners.com and AmberLeaf Present: Closing the Marketing Loop: Inline Web Opportunities, Predictive Analytics & Lead Management - Yahoo! Finance

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Unica, Owners.com and AmberLeaf Present: Closing the Marketing Loop: Inline Web Opportunities, Predictive Analytics & Lead Management

--(BUSINESS WIRE)--Unica Corporation (NASDAQ: UNCA - News )

Webcast featuring Unica Corporation , Owners.com and AmberLeaf

WHO: Steve Udelson – CEO, Owners.com

Larry Goldman – president, AmberLeaf

Fred Chapman – director, Alliance Relationships, Unica

WHEN: Thursday, March 26, 2009; 1:00 pm Eastern Time

WHY: Today’s challenging business environment offers new ways for marketers to reach and engage customers and prospects. By targeting messages based on preference and behavior across channels, streamlining campaign creation , and automating lead routing to avoid lost sales opportunities, marketers can realize an unprecedented increase in campaign response and marketing ROI.

Steve Udelson, CEO of Owners.com, will explain how and why Owners.com utilized Unica’s Interactive Marketing suite, increasing its return on marketing investment and ultimately achieving advantages within the market. Larry Goldman, president of AmberLeaf, will describe best practices for how innovative organizations like Owners.com can reduce costs and resources by implementing Interactive Marketing technology.

At this one-hour webcast, attendees will learn:

How to tie web visitor activity to targeted lead follow up and remarketing campaigns

How to reduce prep time by leveraging campaign automation and sharing best practices

How to segment customers and prospects for planning of marketing campaigns

How to apply predictive modeling to make marketing more relevant and effective

To register for this webcast, please click here .

About Unica

Unica Corporation (NASDAQ: UNCA - News ) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices ...

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