Marshall Kirkpatrick’s Site About How to Use the New Internet » How and Why to Use FeedBurner

Description

One of the basic steps in setting up a blog that makes the most of the medium is getting an account with Feedburner.com . No matter what blogging platform you use to write your blog, there are good reasons why you should use Feedburner . Below are some reasons why, followed by some steps on how to use the service.

First: What is Feedburner ?

The simplest answer to this question is that Feedburner republishes your RSS blog’s RSS feed (or any RSS feed for that matter) to make it much friendlier, more powerful and more useful.

What am I going to get out of this?

Find out how many people are subscribed to your RSS feed. These are the folks who are going to keep coming back to your content, more than any other group of visitors to your site. It’s good to know how many of them there are and how that number has changed over time.

Make it easier than ever for readers to subscribe to your feed. By email, MyYahoo, Bloglines, Newsgator and more are all options with at most two clicks of a lambs tail when you use Feedburner . And it’s so much more friendly than a Movable Type or Wordpress “subscribe to this blog’s feed” link with a whole bunch of XML behind it. Here - go click on my feed and see how pretty it is.

You are going to set up Feedburner to automatically ping Technorati and everybody else who ought to know when you’ve posted something new on your blog so that it will show up in search engines.

There are lots of extra features that are easy to select as add-ons to your feed. For example, people who subscribe to my feed see links after every item to ...

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