Decision Support Systems : The Ties That Bind: Social Network Principles in Online Communities

Description

In a Web 2.0 environment, the online community is fundamental to the business model, and participants in the online community are often motivated and rewarded by abstract concepts of social capital. How networks of relationships in online communities are structured has important implications for how social capital may be generated, which is critical to both attract and govern the necessary user base to sustain the site.

Original URL

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V8S-4VTCM30-2&_user=10&_coverDate=03%2F11%2F2009&_rdoc=4&_fmt=high&_orig=browse&_srch=doc-info(%23toc%235878%239999%23999999999%2399999%23FLA%23display%23Articles)&_cdi=5878&_sort=d&_docanchor=&_ct=28&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=4b63f4a422cee5b1e1d888d1a69be0d0

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V8S-4VTCM30-2&_user=10&_coverDate=03%2F11%2F2009&_rdoc=4&_fmt=high&_orig=browse&_srch=doc-info(%23toc%235878%239999%23999999999%2399999%23FLA%23display%23Articles)&_cdi=5878&_sort=d&_docanchor=&_ct=28&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=4b63f4a422cee5b1e1d888d1a69be0d0