5 Ways To Find & Acquire Customers On Twitter

Description

5 Ways To Find & Acquire Customers On Twitter

By Brian Norgard 79 comments

This is a guest post written by Brian Norgard. He’s a super smart entrepreneur/surfer that sold his last company Newroo to FOX Interactive Media. If you’re looking to understand how to build a business then follow him on Twitter Brian also spoke at the Elite Retreat conference and killed it!

Introduction

Emerging platforms create new opportunities to find and acquire the lifeblood of your business—customers. Twitter is the breakthrough product of 2009 because of its unique ability to create lightweight and fluid conversation—in near real time—around just about any topic.

Let’s look at 5 ways you can leverage the platform to build your business:

1. Twitter Search (The Big One)

Twitter is fast becoming a lead generation nirvana marked by anxious customers looking for real time answers and active feedback about every product and service imaginable. How do you utilize this trend to grow your business? Two words: Twitter search.

Search is not yet fully integrated (http://search.twitter.com) into the Twitter experience (though it’s coming soon) however the potential as an acquisition engine is tremendous. Twitter search represents a near synchronous half loop of customer intent that not even Google captures today. How do you complete the loop to fully realize the value? Whatever product or service you market there is likely someone talking about it right now on Twitter.

Find these customers by searching the most relevant keywords associated within your market. Thereafter, join the conversation by sending a useful message that contains relevant information.

There is a fine line between being attentive to the needs of the customer and acting like a stalker. Be helpful. Be courteous. Don’t be too pushy. For example, when responding to a customer question, offer this, “I noticed you had a ...

Original URL

http://www.shoemoney.com/2009/02/24/5-ways-to-find-acquire-customers-on-twitter/

http://www.shoemoney.com/2009/02/24/5-ways-to-find-acquire-customers-on-twitter/