Test Information Space

Description

Dialing for Doers

Posted by cadsmith on February 8, 2009

Test wiki added four perspectives on efforts. This seems useful since source text is ironically found on site which, though run by the Tim who coined the term web2.0, does not have a wiki yet.

Your Story

Posted by cadsmith on January 27, 2009

Neuro Web Design: What Makes Them Click , 2008, Weinschenk , describes how unconscious emotions play a significant roll in decision-making. The web is successful because it is a means of social communication. The author’s approach is illustrated using snapshots of web pages, e.g. gain attention by appealing to basic impulses for food, intimacy, or the word you . Make associations using pictures or stories. Stimulate different parts of the brain to reinforce a proposed conclusion. Create a sense of belonging, allow users to mimic others on the site who may be similar to them or celebrities. Offer immediate benefits. Put the desired option in first place since it is most popular. Initiate commitment verbally or in writing prior to desired action. Give them a free benefit to produce a sense of obligation. Other motivators are scarcity, fear of loss and having to initially reject something out of their means.

The pages recently added to the test wiki include:

Convenience Tour

Posted by cadsmith on January 16, 2009

Prioritizing Web Usability by Nielsen and Langer, 2006, looks at new types of content and designs that have led to current web use patterns. It emphasizes the necessity of actual user testing to grade the severity of task failures on scales of frequency, impact and persistence. Search can usually be optimized. Style recommendations are given for writing, typography, pictures, multimedia, scrolling and navigation, tending toward simplicity and function rather than form.

Posterous is a social bookmarking site that accepts ...

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