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Augmented Social Cognition: How to reduce the cost of doing user studies with Crowdsourcing

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Augmented Social Cognition: How to reduce the cost of doing user studies with Crowdsourcing
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One problem we have been facing as HCI researchers is how to get user data such as their opinions or relevance judgements quickly and cheaply. I think we may have a good way of doing this with Amazon Mechanical Turk with crowdsourcing that we're about to report in the CHI2008 conference.
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