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Facebook Aims to Extend Its Reach Across the Web - NYTimes.com

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Facebook Aims to Extend Its Reach Across the Web - NYTimes.com

Description: With Facebook Connect, users can log onto a variety of sites and see their friends’ activities there.

Original URL: http://www.nytimes.com/2008/12/01/technology/internet/01facebook.html?ref=business

http://www.nytimes.com/2008/12/01/technology/internet/01facebook.html?ref=business

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- Martin Roell
  
  12 months ago
  
  “Everyone is looking for ways to make their Web sites more social,” said Sheryl Sandberg, Facebook’s chief operating officer. “They can build their own social capabilities, but what will be more useful for them is building on top of a social system that people are already wedded to.”
  
  Interesting.
  
  (I wonder how far it scales: Is my social system on Facebook really the social system I would want to use on Site A, Site B and Site C? (Maybe yes. But maybe not.))
  
  <blockquote>“Everyone is looking for ways to make their Web sites more social,” said Sheryl Sandberg, Facebook’s chief operating officer. “They can build their own social capabilities, but what will be more useful for them is building on top of a social system that people are already wedded to.”</blockquote><br /><br />Interesting.<br /><br />(I wonder how far it scales: Is my social system on Facebook really the social system I would want to use on Site A, Site B and Site C? (Maybe yes. But maybe not.))
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First Posted By

S. Charles Balazs

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Martin Roell

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S. Charles Balazs added to Social Networking - Trends and Technologies, Social Media Marketing, Online advertising, Social Media, Web 2.0, Social Media Guide, Internet Marketing, Social Media, Social Network Sites, Social Network Analysis, Social media marketing, Facebook research, Internet Marketing 2.0, Web Industry Trends, Social Networking Software and Services, Facebook, Online marketing and advertising, Online Marketing 12 months ago