Semantic advertising contextual corpus

Description

The key idea of the corpus would be that a number of the sample pages in each category would be "traps" that purposely try to fool contextual/semantic advertising algorithms into accidentally placing the wrong ads in that location. For instance, in a travel category, you might have a number of harmless stories about great travel experiences and travelogues, but every so often, you'd have a page that talks about an airplane crash, or food poisoning on a cruise ship, or some other such disaster where advertisers would not want their ads to be included. These are negative branding scenarios to be avoided at all cost.

Original URL

http://www.chiefmartec.com/2008/12/semantic-advertising-contextual-corpus.html

http://www.chiefmartec.com/2008/12/semantic-advertising-contextual-corpus.html