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Did Google Just Expose Semantic Data in Search Results? - ReadWriteWeb

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Did Google Just Expose Semantic Data in Search Results? - ReadWriteWeb
Description
In what appears to us to be a new addition to many Google search results pages, queries about birth dates, family connections and other information are now being responded to with explicitly semantic structured information. Who is Bill Clinton's wife? What's the capital city of Oregon? What is Britney Spears' mother's name? The answers to these and other factual questions are now displayed above natural search results in Google and the information is structured in the traditional subject-predicate-object format, or "triples," of semantic web parlance.

The answers aren't found structured that way on the web pages they come from - Google appears to be parsing the semantic structure from semi or unstructured data. That's something Microsoft paid over $100 million to try to do this summer when it acquired Powerset. Check out these screen shots below.
Original URL
http://www.readwriteweb.com/archives/google_semantic_data.php

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  • Public Comments

    • John Goodwin John Goodwin
      14 months ago


      Thanks Phil for spotting this.
      John's Semantic Technology Twine

    • Phil Duby Phil Duby
      14 months ago


      From a little exploring, this does look like it has some semantic capabilities. One of the examples in the article is searching for "britney spears mother". That returns "Britney Spears — Mother: Lynne". Testing with variations, searching "britney spears father" returns "Britney Spears — Father: Jamie Parnel Spears", but "britney spears parents" only returns 'normal' search results, not the 'semantic' results expected if the search understood that 'parents' equals 'mother and father'. Likewise, "britney spears sister", "britney spears brother", "britney spears sibling" return "Britney Spears — Sister: Jamie Lynn Spears", "Britney Spears — Brother: Bryan Spears (actor; born on April 19, 1977)", "Britney Spears — Siblings: Bryan (older) and Jamie Lynn (younger)".

      There seems to be some semantic knowledge, because another of the article examples: "who was marlene dietrich’s husband" returns "Marlene Dietrich — Spouse: Rudolf Sieber (1924-1976)", properly matching the "husband" request to "spouse". Just to be inconsistent though, search for "who was marlene dietrich’s spouse" returns "Marlene Dietrich — Married: Rudolf Sieber", and "who did marlene dietrich’s marry" returns only 'normal' search results. "marlene dietrich children" and "marlene dietrich daughter" return only normal search results, although the 'answer' (for children) is visible in the third search result summary.
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