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Seth's Blog: Selling ideas to a big company

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Seth's Blog: Selling ideas to a big company
Description
I have been selling ideas for a long time, and decided to become a book packager (which I did before doing what I do now) solely because it's an industry that makes it possible to sell ideas. One project took...
Original URL
http://sethgodin.typepad.com/seths_blog/2008/12/selling-ideas-t.html

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    • Kurt Laitner Kurt Laitner
      12 months ago


      IP

      "Side note: the more complicated your idea is, the better off you are patenting it. Dean Kamen made his fortune patenting wheelchairs and other devices that you and I could never hope to build. On the other hand, if your idea is simple enough to dream up in a week, the only way you're going to protect it is to build it, fast and well."

      Trust:
      "2. They have to trust you

      This is far bigger than it sounds. Venture capitalists, for example, appear to be in the business of buying ideas. They're not. Far from it. They are in the business of funding entrepreneurs. The ideas are secondary, easy to find, not so important. The entrepreneurs, the ones you can trust to stick it out, to push through the Dip, to tell you the truth, to hire and lead and inspire... that is the scarce resource.

      The reason that big companies don't want to hear from you is that they don't trust you. They don't trust you to understand their industry, or to understand implementation. They don't trust your judgment about whether it's a good idea. They don't trust you won't flake out, or sue them, or sell your ideas to multiple parties.

      You may be tempted to seek out a middleman, someone they do trust, an idea scout. While I'm sure there are a few reputable people out there, in most industries, they're just scam artists looking to take your money."
      Trust, Intellectual Property
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