Think Godzilla's Scary? Meet His Lawyers

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It's been 54 years since an atomic blast awakened the slumbering reptilian monster Godzilla, and the fire-breathing, fin-tailed beast has been terrorizing downtown Tokyo ever since — in more than two dozen movies, on television and in comics and cartoons.

But Godzilla is a pussycat compared to the coterie of lawyers and investigators in Los Angeles and Japan who aggressively protect the radioactive behemoth from anyone who dares to appropriate his lizardly image for profit.

Hurling hundreds of lawsuits and takedown notices like so many fireballs, Godzilla's owner — Toho Co. Ltd — has roasted Hollywood studios, automakers, toy manufacturers, rock bands, book publishers, national food chains, record labels, bloggers, wineries and just about anybody seen as capitalizing on the monster's unique features, name or theme music. When it comes to policing trademarks and enforcing copyrights in the United States, intellectual property attorneys say Tokyo-based Toho is easily a match for Walt Disney, Fox and Lucasfilm in terms of courthouse zeal.

It's been 54 years since an atomic blast awakened the slumbering reptilian monster Godzilla, and the fire-breathing, fin-tailed beast has been terrorizing downtown Tokyo ever since — in more than two dozen movies, on television and in comics and cartoons.

But Godzilla is a pussycat compared to the coterie of lawyers and investigators in Los Angeles and Japan who aggressively protect the radioactive behemoth from anyone who dares to appropriate his lizardly image for profit.

Hurling hundreds of lawsuits and takedown notices like so many fireballs, Godzilla's owner — Toho Co. Ltd — has roasted Hollywood studios, automakers, toy manufacturers, rock bands, book publishers, national food chains, record labels, bloggers, wineries and just about anybody seen as capitalizing on the monster's unique features, name or theme music. When it comes to policing trademarks and enforcing copyrights in the United States, intellectual property attorneys say Tokyo-based Toho is easily a match for Walt Disney, Fox and Lucasfilm in terms of courthouse zeal.

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http://blog.wired.com/27bstroke6/2008/11/godzilla-terror.html

http://blog.wired.com/27bstroke6/2008/11/godzilla-terror.html