Marketing & Online Communities 2008: A Report Back - Online Community Report

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The Marketing & Online Communities conference was held last Wednesday at the Tribeca Grand in New York. We had a fantastic lineup of folks representing top agencies, brand marketers and online communities. A few of the organizations that were in attendance:

Fleishman-Hillard, Digitas, Swirl, The Knot, Google, Business Week, BlogHer, iVillage, Trip Adivsor, and American Express.

The venue was fantastic. We were in the Grand Screening room at the Tribeca Grand for most of the day, which is a very posh 100+ person theater. The room was small enough to be comfortable and intimate, and supported the in-depth conversations among participants that strive for at our conferences.


Some of the key takeaways:

The Power of Conversation
Heather Gold kicked off the conference with her session "Designing for Conversation". Heather started the session by holding an informal conversation with a few folks in the front of the room, and scaling the dialog to the whole room in the course of the next 50 minutes. Her intention was to show that conversation leads to connection. Marc Sirkin thoughts about Heather's session:

Heather Gold was terrific (a bit like Sarah Silverman if you ask me). She's funny as hell and led a kickoff discussion. "Presentation as conversation" is what I wrote down.
During that same session, this quote popped for me as well: "Vulnerability leads to connection." How true! My experiences managing online communities prove this over and over again. I can be scary to allow yourself to be vulnerable in an online community, but it goes a long way to proving that you are an actual human being.

Definition ...

The Marketing & Online Communities conference was held last Wednesday at the Tribeca Grand in New York. We had a fantastic lineup of folks representing top agencies, brand marketers and online communities. A few of the organizations that were in attendance:

Fleishman-Hillard, Digitas, Swirl, The Knot, Google, Business Week, BlogHer, iVillage, Trip Adivsor, and American Express.

The venue was fantastic. We were in the Grand Screening room at the Tribeca Grand for most of the day, which is a very posh 100+ person theater. The room was small enough to be comfortable and intimate, and supported the in-depth conversations among participants that strive for at our conferences.


Some of the key takeaways:

The Power of Conversation
Heather Gold kicked off the conference with her session "Designing for Conversation". Heather started the session by holding an informal conversation with a few folks in the front of the room, and scaling the dialog to the whole room in the course of the next 50 minutes. Her intention was to show that conversation leads to connection. Marc Sirkin thoughts about Heather's session:

Heather Gold was terrific (a bit like Sarah Silverman if you ask me). She's funny as hell and led a kickoff discussion. "Presentation as conversation" is what I wrote down.
During that same session, this quote popped for me as well: "Vulnerability leads to connection." How true! My experiences managing online communities prove this over and over again. I can be scary to allow yourself to be vulnerable in an online community, but it goes a long way to proving that you are an actual human being.

Definition ...

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