Now hear this: Colleen DeCourcy, chief digital officer, TBWA Worldwide | Managing | Live and Learn | Canadian Business Online

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I’ve learned the hard way not to walk into a room of senior executives and say, “How many of you Twitter?” Some of them think it’s a proposition. But it doesn’t really matter how many executives Twitter. What matters is the answer to the following questions:How important is it for your organization to interact with its users and customers?How important is it for your organization to find a cost-effective way of interacting with them, forever and ever?How important is it for your organization to receive direct feedback?How important is it for your organization to allow for brand evangelism?And how important is it for you to have an online presence?

I’ve learned the hard way not to walk into a room of senior executives and say, “How many of you Twitter?” Some of them think it’s a proposition. But it doesn’t really matter how many executives Twitter. What matters is the answer to the following questions:How important is it for your organization to interact with its users and customers?How important is it for your organization to find a cost-effective way of interacting with them, forever and ever?How important is it for your organization to receive direct feedback?How important is it for your organization to allow for brand evangelism?And how important is it for you to have an online presence?

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