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"Motrin moms," a-<i>Twitter</i> over ad, take on Big Pharma--And win: Scientific American Blog

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"Motrin moms," a-<i>Twitter</i> over ad, take on Big Pharma--And win: Scientific American Blog
Description
Hell apparently hath no fury like a Motrin mom scorned. It began innocently enough—a painkiller ad targeted to aching moms. But seems the spot touched a nerve in the ever-growing blogging mom community, drawing heat for claims that ibuprofen (brand
Original URL
http://www.sciam.com/blog/60-second-science/post.cfm?id=motrin-moms-a-twitter-over-ad-take-2008-11-17

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    • JDP JDP
      13 months ago


      Unless (until?) the power of blogging and social networking are curtailed (see China), the "power of the people" (in this case mothers) can and will occasionally produce David and Goliath results.
      The Skeptic, Cool, Internet Marketing, Marketing 2.0, Oddities Around the World, Twine News, Microblogging Guide, Activism, Health and Medicine

    • JDP JDP
      13 months ago


      Unless (until?) the power of blogging and social networking are curtailed (see China), the "power of the people" (in this case mothers) can and will occasionally produce David and Goliath results.
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