* Brand building

Guerrilla marketing: una definizione convenzionale

Document added by Ilaria Padovani on 11/15/2008
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Shared by Ilaria Padovani to * Brand building on 11/15/2008

Attachment Click to Edit
guerriglia_marketing.pdf


Description Click to Edit

Dopo cinque anni dall'esplosione del guerriglia marketing in Italia abbiamo provato a darne una definizione più chiara e assolutamente convenzionale.



Author Click to Edit
Andrea Natella


Comments

24
by Marcello Cividini 7 weeks ago
Good finding, can you look for an english translation?
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Ilaria Padovani Ilaria Padovani 7 weeks ago 0 comments

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