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MTV Networks in deal to monetize uploaded videos - Los Angeles Times

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Description: MTV Networks and other media giants have started to embrace the consumer-led digital revolution. The Viacom unit plans to pair advertising with clips from "The Daily Show With Jon Stewart," "Punk'd" and other shows that MySpace users upload to the social network site, whether they have permission or not.

MTV plans to pull it off through a deal, scheduled to be announced today, with MySpace and Auditude, a Silicon Valley start-up that is providing the advertising technology.

The strategy is similar to that of YouTube, which late last year launched a system that identifies video clips and then offers copyright holders a choice between removing the material or letting YouTube place ads on it in exchange for a piece of the revenue.

Original URL: http://www.latimes.com/business/la-fi-myspace3-2008nov03,0,6256914.story

http://www.latimes.com/business/la-fi-myspace3-2008nov03,0,6256914.story

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