The role of trust in business collaboration

Attachment

cisco_trust.pdf

11lgksz6s-25x/b0bsl79jx59rwtw7lr978psshbdk7tsxlb1w4wlpmfhprmt/cisco_trust.pdf

Description

In 2007, the Economist Intelligence Unit published a paper entitled, Collaboration: Transforming the way business works, one of a family of papers produced since 2006 as a result of ongoing research sponsored by Cisco Systems.
The paper reported that there is a widespread imperative to adopt collaborative business models and noted that trust is a critical building block in collaboration. However, those seemingly simple conclusions can quickly become complicated in today’s business world, where the forces of globalisation and the knowledge economy are converging with technology and demographics to change the face of business interactions.
The Economist Intelligence Unit and Cisco therefore decided to join forces again to explore the concept of trust in 21st Century business collaboration.
The Economist Intelligence Unit’s editorial team executed the survey, conducted executive interviews, and wrote the report. The findings and views expressed here do not necessarily reflect the views of the sponsor; the Economist Intelligence Unit bears sole responsibility for this report.

Author

The Economist Intelligence Unit