Marketer's Guide to Semantic Web: Solving Social Media Measurement

Description

It's one of the toughest marketing challenges of recent times... how do we measure the success of social media? I see countless posts everyday where someone says they have it figured out, or that it will never be figured out, but nothing quite measures up to the need. How do you measure the success of a human conversation?

Well, we start with what we CAN measure. We can measure reach. How many people are viewing, clicking, watching, downloading, etc? We can also measure exposure or buzz. Are people talking about us in the blogosphere? What are they saying about our brand?

But it's inside those walled gardens, that everything interesting is happening... how strong is the community? Are they active? Are we changing their minds? Changing their actions? How do they feel?

It's the tough nut of the new marketing conversation, but what if there was a way to crack it?

Over the next week, I am going to be looking at how the next generation web will change the way you connect, discover, and share with the social online world. I'm also going to be looking at how this movement is going to make marketing more relevant and measurable.

Original URL

http://threeminds.organic.com/2008/10/solving_social_media_measurement.html

http://threeminds.organic.com/2008/10/solving_social_media_measurement.html