Marketer's Guide to Semantic Web: Creating More Relevant Ads

Description

Has this ever happened to you? Has your contextual advertising turned into a contextual nightmare? Maybe you became the butt end of the joke for many blogs creating not the kind of buzz around the brand you were hoping for. Or worse, maybe it has happened and you don't even know it.

This is the problem with depending so completely on keywords. Sure, it seems safe to buy a word like "feet" until your ad comes up right next to a story about "severed feet" or a "feet fetish". To quote all the famous infomercials of our time... there has to be a better way!!

What if there was a technology that could analyze what is really being said on the page? What if there was something that could analyze words surrounding keywords, could analyze sentiment, and could make sure that this ad placement was a prime opportunity to reach the target, not the front page of the Fail blog? Semantic technology will put our ad in the right place at the right time, delivering the right message to the right user.

Over the next week, I am going to be looking at how the next generation web will change the way you connect, discover, and share with the social online world. I'm also going to be looking at how this movement is going to make marketing more relevant and measurable.

Original URL

http://threeminds.organic.com/2008/10/marketers_guide_to_semantic_we.html

http://threeminds.organic.com/2008/10/marketers_guide_to_semantic_we.html