Apple's design process - BusinessWeek

Description

Interesting presentation at SXSW from Michael Lopp, senior engineering manager at Apple, who tried to assess how Apple can 'get' design when so many other companies try and fail. After describing Apple's process of delivering consumers with a succession of...

Original URL

http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html

http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html