Technology Review: A New Vision for Second Life

Description

this week, Linden Lab, creator of the well-known virtual world Second Life, announced a new CEO: Mark Kingdon, currently CEO of digital marketing firm Organic. He will be taking over in mid-May.
Kingdon inherits Linden Lab after a flood of press coverage last year made Second Life one of the best-known virtual worlds and got people excited about its potential. Major brands flocked to establish a presence in-world. But some, such as AOL and Wells Fargo, pulled out amid the turmoil created by some of Second Life's Wild West atmosphere. According to an official blog post by Linden Lab founder and outgoing CEO Philip Rosedale, Kingdon "will have an intense focus on improving the in-world experience and stability and reliability of Second Life."
Kingdon's arrival is the most recent in a series of changes to Linden Lab's management. CTO Cory Ondrejka, who wrote the scripting language used in Second Life to create and control user-generated content, left the company in December. Rosedale announced his resignation in March, along with his intention to become Linden Lab's chairman of the board.
Technology Review assistant editor Erica Naone spoke with Kingdon earlier this week about his plans for Second Life.
Technology Review: How much time do you spend inside Second Life?

Original URL

http://www.technologyreview.com/Biztech/20678/

http://www.technologyreview.com/Biztech/20678/