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Never Ending Friending - MySpace / Fox Interactive Media Study on Social Networks
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April 2007 study on Social Networking spaces, specifically, MySpace.
"In early 2007, MySpace ... embarked on a nationwide “listening tour,” a series of qualitative research sessions among users of social networking sites. In concert, we fielded a groundbreaking quantitative study among a national sample of social networking users and non-users. Together, these two methods aimed at uncovering the myriad motivations, attitudes, and behaviors that underlie present growth of this exciting new arena and will shape its future in the days ahead."
Via http://blogs.forrester.com/Never_Ending_Frieding_April_2007.pdf
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